The field of public relations has changed immensely - while we still focus on client messages and media relations for stories in traditional media, social media has changed where the conversation takes place.
Yet PR is still fundamentally about storytelling to a specific target and marketing is... (more)
PR 101: Life in a Tourism PR Agency
How we celebrate Tartan Day at the Tartan Group ... (more)
For travel and hospitality operators, deciding where to spend your precious tourism public relations and marketing dollars has to go beyond what your gut tells you. We like to use statistics to drive the fundamental elements of tourism marketing campaigns.
Fully 27% of site visitors worldwide us... (more)